LMHYS
By The Numbers
KARABA audience figures across platforms:
Overview
"LMHYS" pairs two of Afro House's most exciting rising voices: KARABA, the Montreal-based, Juno-nominated DJ and producer who covered Spotify's Best of Fresh Finds Dance 2025, and KMNI, the LA-based, Cameroonian-born producer whose work spotlights the depth and diversity of African electronic rhythms. The result is a deep, hypnotic club record with reach well beyond a single genre lane - rooted in Afro House but built for the broader dance/electronic playlist ecosystem and peak-time sets alike.
The campaign is a focused, phased push: DJ-facing servicing and editorial through 1001Tracklists ahead of release to seed club and tracklist support, a two-week Meta conversion flight and Spotify Marquee at release to convert KARABA's substantial social audience (704K TikTok / 424K Instagram) into streams, and UGC playlist promotion plus YouTube TrueView to sustain discovery through the following weeks.
Release Details
Campaign Plan
Phase 1 runs from two weeks before release through two weeks after, with a total committed spend of $5,245 USD.
- 1001Tracklists Audio Spotlight & Interview - featured editorial placement and artist interview on the world's largest DJ tracklist platform, positioning "LMHYS" in front of the core dance-music audience before release.
- 1001Tracklists DJ Servicing - the record serviced directly to 1001Tracklists' global DJ pool to drive club, radio-show and festival support - and the tracklist spins that follow.
- Pre-save campaign and organic teaser content across KARABA's and KMNI's channels.
- Meta - IG Conversion Ads ($2,000) - a two-week Instagram conversion flight (managed by Lennart Delgado) targeting Afro House and dance audiences in key markets, driving directly to streaming.
- Spotify Marquee ($500) - full-screen new-release recommendation to KARABA's listeners and programmatic lookalikes, deployed August 31 to capture the first-weekend momentum.
- Editorial playlist pitching across Spotify, Apple Music, Amazon Music and Deezer via The Orchard.
- UGC Playlist Promotion - Artist Influence ($1,250) - independent playlist and user-generated-content campaign to extend reach beyond the editorial ecosystem and keep algorithmic triggers firing.
- YouTube TrueView - Sol Strategy ($500) - skippable in-stream advertising against dance/electronic viewership to drive video views and search-led discovery.
Budget
| Date | Category | Item | Vendor | Amount (USD) |
|---|---|---|---|---|
| Aug 14 | Promotion | Audio Spotlight & Interview - 1001Tracklists | Sacks Music Services dba 1001Tracklists | $466.00 |
| Aug 14 | Promotion | DJ Servicing - 1001Tracklists | Sacks Music Services dba 1001Tracklists | $289.00 |
| Aug 28 - Sep 11 | Advertising | Meta - IG Conversion Ads | Lennart Delgado | $2,000.00 |
| Aug 28 | Advertising | Media Buying Fee (12%) | Lennart Delgado | $240.00 |
| Aug 31 | Advertising | Spotify Marquee | Spotify | $500.00 |
| Sep 11 | Promotion | UGC Playlist Promotion | Artist Influence LLC | $1,250.00 |
| TBD | Promotion | YouTube TrueView Advertising | Sol Strategy | $500.00 |
| Total Phase 1 Budget (MHR-27) | $5,245.00 | |||
DSP & Playlist Strategy
"LMHYS" is more than an Afro House record, and the pitch reflects that: the primary asks sit in Spotify's and Apple's flagship dance/electronic editorial, with the genre-core lists layered underneath.
Spotify- mint - 5.57M saves - Spotify's flagship dance/electronic playlist and the top-of-funnel ask.
- Dance Hits - 4.4M saves - mainstream dance rotation for the record's crossover reach.
- Housewerk - 1.95M saves - the house editorial home and a natural fit for the record's club DNA.
- Electronic Rising - 744.5K saves - Spotify's rising-electronic list; a priority, realistic week-of placement for a breaking act.
- Afro House Pulse - 8.1K saves - genre-core placement anchoring the record's roots.
- Fresh Finds Dance - KARABA covered Best of Fresh Finds Dance 2025; a natural follow-up placement for a priority new single.
- Marquee + pre-save - paid conversion of existing listeners layered over the editorial push.
- danceXL - Apple's flagship dance editorial and the top week-of ask.
- New in Dance - Apple's new-release dance placement for launch week.
- Afro House Nation - the genre's flagship Apple home.
- Afro House Essentials - genre-core rotation to sustain past launch week.
- Dance/electronic and Afro House editorial across Amazon Music and Deezer, pitched via The Orchard.
- Independent and DJ-curated dance playlists via the Artist Influence campaign.
About KARABA
KARABA is an electrifying force in the global electronic music scene. Born in Grenoble, France and raised in Montreal, she first made her mark as a professional dancer working alongside Drake, Camila Cabello and Selena Gomez before pivoting to DJing and production in 2016. Her signature style fuses deep, hypnotic rhythms with a global sonic palette, and her genre-defying sets have taken her across North America, Europe, Africa and Asia, opening for acts like Aluna, Sara Landry, Coco & Breezy and Rampa.
Highlights
- Juno Award nominee - Underground Dance Single of the Year ("Mad Mess", 2024).
- Cover of Spotify's Best of Fresh Finds Dance 2025.
- Currently on a global tour across four continents.
- Recent releases: Tides EP and Tides Remix EP.
About KMNI
KMNI is an LA-based, Cameroonian-born DJ and producer whose music showcases the unique depth and diversity of African electronic rhythms. A fixture of the Los Angeles Afro House scene, his edits and originals - including his widely shared Afro House rework of Billie Eilish's "CHIHIRO" - bridge the genre's spiritual roots and its global club present.
About Milk & Honey Records
Milk & Honey Records is the recorded music division of Milk & Honey Music + Sports + Ventures, the entertainment management powerhouse founded by music industry veteran Lucas Keller. Building on more than a decade of success representing the world's top songwriters and producers, collectively responsible for over one billion albums sold, recent highlights include Finn Keane on Charli XCX's Grammy-winning Brat album, Y2K on Doja Cat's Vie album, and David Hodges on Ed Sheeran's 2025 single "Camera," plus many more from Dua Lipa's "Levitating" to Bieber's "Despacito" and BTS' "Butter."
The company also manages world-class DJs and touring talent including Wuki, Benny Benassi, Oliver Heldens, Chris Avantgarde and Ian Asher, and represents top NFL athletes including Travis Kelce (Chiefs), Courtland Sutton (Broncos), Kamren Curl (Rams), Mason Taylor (Jets) and 30 others in its sports division.
On the recorded music side, Milk & Honey has released records with iconic artists including Shaggy, Sean Paul, J Worra and more. With Milk & Honey Records, the label brings the full services of its in-house management team and the same artist-friendly, innovative approach to artist development and release strategy, with a commitment to helping creators build sustainable careers doing what they love.